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Keywords 101: A Beginner's Guide to Effective Keyword Research

  • Writer: Sanjay Burman
    Sanjay Burman
  • Aug 29, 2023
  • 2 min read

Are you new to SEO and looking for a beginner’s guide to effective keyword research? Well, look no further! In this blog post, we will cover the basics of keywords 101 and how they can help your website rank higher on search engine results pages (SERPs).


Keywords are terms or phrases that people use when searching for information online. When used strategically in content marketing campaigns, these words can be extremely powerful tools in driving more organic traffic to your website. With the right keyword research strategy, you can optimize your content so it appears at the top of SERPs when users type those specific words into their search bar.



To get started with effective keyword research, first identify what topics are relevant to your business or industry. Once you have identified potential topics, brainstorm different variations of related keywords that could be used in relation to each topic. After compiling a list of all possible options, start researching which ones have high monthly searches but low competition from other websites using them as well. This is where an SEO company in Indore comes into play – they will provide valuable insights on what works best within certain markets and industries based on their experience working with clients like you.

Once you've narrowed down a few key phrases that fit both criteria mentioned above - high monthly searches & low competition - then begin incorporating them throughout various pieces of written content such as blog posts, product descriptions & webpages, etc. Additionally make sure these same terms appear prominently within page titles & Meta tags too! Doing so helps ensure maximum visibility amongst major search engines like Google Yahoo Bing etc.


To sum up: Keyword Research is essential if businesses want their target audience to find out about them through organic searches online It requires careful selection strategic placement usage frequency monitoring optimization over time An experienced SEO company in Indore would prove invaluable here since they brings expertise knowledge skill set required making process much smoother easier successful end result.

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