A target audience is a group of people associated with a problem that your product can solve. Besides the problem, they have many other things in common: generation, gender, place of stay, hobbies, and interests. All this, taken together, makes up a portrait of the target audience.
You need to identify your target audience: without it, you would not be able to set up efficient advertising, and thus, cannot sell your product to those people who require it. But drawing up a portrait and analyzing the target audience is a complicated method, and it is easy to make mistakes that ultimately prevent sales.
We, as an institute for digital marketing training in Bhopal, are going to present you with some common mistakes that many people often make in analyzing their target audience. So, without wasting any time, let us have a look at them in brief:
Mistake # 1 – Make a product, not solve customer problems
In business, the principal thing is not the product, but the customers. But many people overlook it and first intensely work out their product, and then launch it on the market and try to find a fitting audience for that product. However, the task of the business is not to release any product, but to solve the problem of customers and receive money for it. This strategy will empower you to create a product that is needed in the market, and not be left without customers.
Mistake # 2 – Thinking that all target audiences are the same
The target audience seems to be similar. But in fact, internally it is split into different fragments: people are poorer and richer, with different possibilities, goals, and needs. If you draw up a single portrait of the target audience, you can easily miss individual groups. Even if they are similar in some respects, they need different approaches: their advertising, their communication strategy, their content on the blog, and social networks.
Mistake # 3 – Highlight too specific target audience
We, as an institute for digital marketing training in Bhopal, would like to let you know that some companies go too deep into details and define their target audience as follows:
“Our customer is Anya, 28 years old; a housewife who sometimes works as a freelance copywriter. She has two children, 4 and 9 years old, her husband is a programmer. Twice a year they travel to warm countries, especially Thailand and Vietnam. They have a border collie. Anya loves to drink hibiscus and watch the rain ...”
Rather, formulate a more general description and incorporate only details that will affect the customer's buying decision. For example, if you sell dog food, the breed of the pet may be relevant, but the number and age of children, in this case, will be unnecessary.